Wooing consumers

Better consumer experiences do more than attract shoppers to a product—they draw people into relationship with a brand or retailer. Companies that are successful in creating innovative and compelling experiences are committed to developing a deep understanding of not only what consumers are looking for, but why and how—and to delivering on that promise.

Display for Wolverine World Wide

Delivering style and function hand-in-hand for a premier footwear brand.

Since 1883, Wolverine World Wide® has made footwear that people everywhere depend on for its durability and comfort. The company, a Harbor Industries client for more than 15 years, teamed with us to create a sturdy showcase for a line of its distinctive boots and shoes.

We developed a versatile wall system and freestanding display for featuring the full line. Our clean, classy design made it easy for shoppers to see and compare different types of shoes. Durable materials used in the display reinforced Wolverine’s rugged reputation and provided a strong base for its heaviest boots. And because style and function should go together, we made sure that every part of the display—right down to the details—communicated the Wolverine brand: dependability, quality, comfort and adventure.

For shoppers in search of an easy, comfortable buying experience, our display offers an effect similar to slipping on a pair of Wolverine’s for the first time: ahh-inspiring.