Woman's world

With women making or influencing more than 85% of all consumer purchasing decisions, smart retailers and brands are giving them—and ultimately all shoppers—what they want: more product information, exceptional customer service, high value, abundant options, and clear ways to navigate those many choices.

Showroom for Batesville

Designing discreetly to help make difficult decisions easier.

For more than 100 years, Batesville Casket Company has helped funeral home professionals handle the delicate task of caring for customers as they both grieve and celebrate the lives of their loved ones.

The business of creating a fitting final farewell—one that both honors the deceased’s intentions and gives comfort to family and friends—involves supporting customers through a myriad of decisions, often made more difficult by grief and overwhelming emotions. Batesville partnered with Harbor to create a caring, comfortable atmosphere for funeral directors to guide customers through the many choices available for caskets.

We created a unique showroom solution with a swift turnaround time, putting it quickly in place in funeral homes across the country. Because Batesville also was looking to feature its other funeral accessories offerings, the system we designed allows for samples to be easily accessed when needed and elegantly stowed away when not. For customers, the discreetness of the display offers a sense of gentle comfort as they arrange distinctive and meaningful life tributes for their loved ones.