Turning off the tube

Research shows that more advertisers believe the effectiveness of TV advertising is declining and are very actively looking for alternatives, including a greater focus on point-of-purchase marketing. (Forrester Network)

Interactive display for AeroBed

Demonstrating big, comfortable beds in a small space.

Whether outdoors or indoors—or wherever rest is needed—AeroBed® has been making a good night’s sleep convenient and comfortable. As the leading maker of portable beds, AeroBed partnered with Harbor Industries to come up with a clever, captivating way to feature air mattresses in Bed, Bath & Beyond stores across the country.

To showcase the mattresses in a way that wouldn’t take up a lot of floor space and that lets shoppers actually experience the products (not a simple task!), we created a rugged display featuring small sample beds. And we integrated an interactive screen to spotlight the full line of AeroBed mattresses, providing shoppers with details they need to make buying decisions.

The fact that store personnel loved the display was a bonus. Because we created a comprehensive interactive experience, they were able to spend less time answering product questions and more time ringing up sales.